log

I don't think there has been a tool like this before.

When everybody can build, you build what only you can.

Intelligence is everywhere now, and the landscape will keep shifting.

The core of being an agentic operator is being very systems minded.

I've built so many of my own tools this year.

Even the way I design brands has changed.

So one of the foundations of the agentic operator is to codify things.

I don't design by clicking every single thing myself any more.

To have the AI be really useful, and not be everyone's AI, you've got to teach it.

There's always been an edge to what each of us can do.

For most of my career, getting more done meant one of two things.

Earlier this year, around February, I went onto Twitter.

I think most people use AI as an oracle.

I love making.

This experiment is an expression of the things I've felt all year, the stuff I've written about all year, the tools I have built all year.

Right now I’m eating turkey pepper soup at my work desk, and I have multiple jobs running with AI.

Ten years ago I pitched a client a concept I called the brand ecosystem.

I spent a day talking to my agent, and by the end the business had moved.

Positioning has been the most important idea I've understood this year.

Over the past 6-8 weeks, I've been spending most of my waking hours designing workflows, systems and apps more than actual design artifacts.

It dawned on me the other day, that AI is simply templatised knowledge or templatised thinking to be a bit more accurate.

Working with Claude this whole week, I realised that text and voice are the new interface.

And I don't even know how to code